Rakhi Season

 

Rakhi Season Heats Up: A Celebration of Tradition and Trends #Rakhi2024

The festive spirit fills the air as Raksha Bandhan approaches! Markets are buzzing with the vibrant colors of Rakhis, with a delightful blend of tradition and contemporary designs taking center stage.

Gone are the days of simple cotton or silk threads. Today, Rakhis are intricate works of art, reflecting the evolving preferences of sisters. E-commerce companies are joining the celebration with exciting offers, showcasing a dazzling array of Rakhis. From the elegant Sukkhi Rakhi to the vibrant Dremica Rakhi set, there's something for every sister to express her love in a unique way.

While silk threads hold a special place in tradition, contemporary Rakhis offer a burst of creativity, catering to diverse tastes. The irresistible charm of these designer pieces often leads to a delightful shopping spree for sisters. Savvy businesses understand this, presenting unique Rakhis that capture hearts and wallets.

Rakhi and gift shops are brimming with activity as sisters prepare for the big day. Departmental stores have set up dedicated Rakhi counters, offering a wide variety at affordable prices. Cartoon Rakhis for children, those featuring Ganesha for blessings, and stone-embedded Rakhis for a touch of glamour are all in high demand. Chota Bhim and other cartoon characters remain favorites for younger brothers, while seniors often prefer Rakhis with religious themes or gemstones.

The Rakhi market in India is estimated to be worth a whopping ₹14,000 crores! Making headlines this year is a store in Surat, Gujarat, selling a stunning Rakhi crafted from gold, platinum, and silver for a remarkable ₹5 lakh. This exquisite piece can even be worn as a pendant, blurring the lines between tradition and luxury. Delhi's Zaveri Bazaar also offers a glimpse into the opulent side of Rakhis, with jewelers catering to women with Rakhis priced between ₹1 to 1.5 lakh. The atmosphere here resembles a mini wedding season, with jewelers busy fulfilling the wishes of sisters seeking the perfect Rakhi for their brothers.

Raksha Bandhan, a Hindu festival celebrating the sacred bond of brother-sister love, transcends monetary value. Sisters tie a holy thread called Rakhi on their brothers' wrists, praying for their well-being and prosperity. This heartwarming tradition extends beyond family, as prominent figures in various fields, like the Prime Minister, film stars, and sports personalities, often receive Rakhis from their admirers. Last year, a renowned educationist from Patna Khan Sir witnessed an incredible sight – his wrist adorned with thousands of Rakhis! In a heartwarming gesture, he hosted a grand feast for all the girls, showering them with blessings.

In Picture--1.  A lady selecting Rakhee,

                   2. Rakhi made of Gold and platinum of Rs 5 Lakh in Surat.

#HappyRakshaBandhan #SisterLove #CelebratingTradition

Text and Photos by Ashok Karan, Ashokkaran.blogspot.com