Aggressive Advertisements & The Silent Sparkle of Akshaya Tritiya
Aggressive Advertisements & The Silent Sparkle of Akshaya Tritiya By Ashok Karan | Text and Photos | ashokkaran.blogspot.com This morning, as I opened the newspaper, I was struck by a flood of dazzling advertisements — page after page filled with glamorous models adorned in heavy gold ornaments. Leading brands like Kalyan Jewellers, Tanishq, and Tribhovandas Bhimji Zaveri had taken over entire pages in celebration of Akshaya Tritiya . At first, I was puzzled. What kind of festival is this? I hadn’t seen any large gatherings, no public celebrations, no idols or pandals, and no cultural processions. Just a quiet city and a loud message: Buy Gold. Curious, I read more about this festival. Akshaya Tritiya — also known as Akha Teej — is one of the most sacred days in the Hindu calendar. Celebrated on the third day of the bright half of the Vaisakha month, it is considered an exceptionally auspicious time for initiating new ventures, making investments, or purchasing assets...